Сounting macros. “It’s the only way to lose body fat or gain muscle effectively.” “It’s obsessive behavior and leads to disordered eating.” “You have to count calories if you want to change body composition.” “It’s completely unnecessary – just eat whole foods with lots of nourishment and your body composition goals will follow.” “Measuring and counting is required.” “Measuring and counting is a waste of time.” “You can eat like this forever!” “No one can really eat like this.” “It’s actually really easy.” “It takes over your life.” “You can eat doughnuts!” “It’s SO restrictive. You can’t eat ANYTHING.” I have heard each one of these things said on the…

I have been asked this no less than three times since starting the Bigness Project two weeks ago. It is funny to me that people do ask that question though. They’ve even said things like, “You’re pretty muscular already.”. Ok. Cool. Thank you! It took six years and probably upwards of 1000 hours at this point to get there. Anyway, that’s yet one more tangent for one more day. “Why do you want to get bigger?” It’s a valid question, given the environment of women’s fitness. The concept of doing a program with the goal being bigger muscles is still had for most folks to grasp. The goal is never bigger. It is, and seemingly…